HUF was founded in 2002 by professional skateboarder Keith Hufnagel who grew up skateboarding in the gritty streets of New York City's late-80s. In those days, skateboarding was simply not accepted: it was punk rock, it was hip-hop, it was a counterculture of outcasts misunderstood by the masses. Since its inception, HUF has evolved into an independent manufacturer of premium apparel, footwear and skateboard goods, embodying the very countercultures from which it was conceived. - Curved brim - Unstructured crown - Rear strapback closure